Rugged Shark is dedicated to producing the finest apparel and footwear for outdoor enthusiasts. Our goal is to provide the ultimate in performance, comfort and value whether your favorite outdoor pursuit takes place on the water or on dry land. Rugged Shark-we’ve got you covered, from head to toe.
Rugged Shark performance apparel with our Sun Protection Technology, Shark Shield™, filters harmful UV-A and the more damaging UV-B rays responsible for sun damage to skin. It not only reduces the risk of sunburn, but the dangerous long-term effects of sun exposure, the leading cause of skin cancer. Shark Shield has an Ultraviolet Protection Factor rating of UPF 30 and reduces the effects of both harmful rays by 60-percent!