Rugged Shark is dedicated to producing the finest apparel and footwear for outdoor enthusiasts. Our goal is to provide the ultimate in performance, comfort and value whether your favorite outdoor pursuit takes place on the water or on dry land. Rugged Shark-we’ve got you covered, from head to toe.
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Rugged Shark performance apparel with our Sun Protection Technology, Shark Shield™, filters harmful UV-A and the more damaging UV-B rays responsible for sun damage to skin. It not only reduces the risk of sunburn, but the dangerous long-term effects of sun exposure, the leading cause of skin cancer. Shark Shield has an Ultraviolet Protection Factor rating of UPF 30 and reduces the effects of both harmful rays by 60-percent!
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Rugged Shark performance apparel with the advanced Shark Gill Thermo-Regulating System™ helps your body cool itself like nature intended. You sweat as moisture evaporates to cool your skin. Most fabrics trap moisture reducing natural cooling efficiency. Our Shark Gill TRS garments wick moisture to enhance evaporation and the cooling process. Rugged Shark clothing keeps you cooler, drier and more comfortable than bare skin.
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Like you, we love the outdoors. And we know that sunlight is good for you: it allows your skin to make Vitamin D which is necessary for healthy bones. But you can have too much of a good thing, so protecting your face, head and neck is crucial -- especially on a long day on the water...
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Rugged Shark performance apparel with Shark Repel™ technology keeps rain and spray from penetrating while promoting the quick evaporation of body moisture through a unique one-way membrane that works on a molecular level. Water droplets can’t get in yet dampness caused by perspiration or condensation due to body heat vents out quickly. Even the seams are sealed. Scientists call it “breathability.” You’ll call it amazing!
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